来赛商培官-Segment Marketing Specialist 市场专员20-30万/年
思拓凡生物科技(杭州)有限公司
2027-02-06 21:30:05
校招27届硕士
岗位详情
地区:
上海
专业要求:
生物科学生物技术生物工程生物化学
岗位职责:
1.Collect and analyze internal and external market, customer and competitive intelligence across product lines (voice of customer, market and competition landscape, campaign performance data); consolidate findings into regular reports and actionable insights to support market segmentation, NPI launch and marketing decision-making.
收集并分析相应产品线相关的内部及外部市场、客户及竞争情报(包括客户反馈、市场及竞争格局、营销活动绩效数据);整理分析结果并形成定期报告及可执行洞察,支持市场细分、新产品导入(NPI)及市场决策。
2.Support the design and delivery of integrated campaigns by integrating global and local content assets and orchestrating the online-and-offline channel matrix (official-site landing pages, WeChat/EDM, webinars and offline milestone events); work closely with global and local cross-function teams (product, sales, service and digital) and support day-to-day marketing operations.
支持整合营销活动的设计与执行,整合全球及本地内容资源,并统筹线上线下渠道矩阵(官网落地页、微信公众号/EDM、线上研讨会及重要线下活动);与全球及本地跨职能团队(产品、销售、服务及数字化团队)紧密合作,并支持日常市场运营工作。
3.Support the execution of digital marketing and e-commerce plans across product lines and service offerings, driving online lead generation, conversion and repurchase across the digital funnel.
支持相应产品线及服务业务相关的数字营销和电商计划执行,推动数字化营销漏斗中的客户线索获取、转化及复购。
4.Development plan: Year 1 focuses on marketing intelligence and campaign execution support to build product, market and marketing-process fundamentals; Year 2 extends to co-owning a dedicated campaign or product line with measurable funnel KPIs, and taking greater ownership in campaign design and cross-function project coordination.
发展计划:第一年重点参与市场情报分析及营销活动执行支持,建立对相应产品、市场及营销流程的基础认知;第二年逐步共同负责特定营销项目或产品线,以可量化的营销漏斗KPI为目标,并承担更多营销活动设计及跨职能项目协调职责。
Requirements:
职位需求:
1.Master's degree in Biological Sciences, Biotechnology, Biochemistry, Biochemical Engineering, or a related discipline (marketing-related background is a plus); understanding of biotechnology and biopharmaceutical manufacturing processes; expected graduation in 2027.
生物科学、生物技术、生物化学、生物工程或相关专业硕士学历(具备市场营销相关背景者优先);了解生物技术及生物制药生产工艺流程;2027届毕业生。
2.Strong interest and aptitude in marketing analysis and integrated marketing, including market research and content marketing; passionate about creative ideas and able to quickly learn and apply new AI tools in daily marketing activities; experience in AI applications is a plus.
对市场分析及整合营销具有浓厚兴趣和潜力,包括市场调研及内容营销;富有创新思维,能够快速学习并将新兴AI工具应用于日常市场工作;具备AI应用经验者优先。
3.Ability to interface with both internal cross-functional teams and external customers as part of a solutions-based approach.
具备与内部跨职能团队及外部客户沟通协作的能力,能够基于解决方案导向开展工作。
4.Proficient in English and Chinese communication, with strong writing and presentation skills.
具备良好的中英文沟通能力,并拥有优秀的书面表达及演示汇报能力。
5.Self-motivated, detail-oriented, fast learner, and willing to travel.
具备较强的自驱力,注重细节,学习能力强,并能够接受出差安排。
6.Data-driven and analytical mindset; project management and marketing internship experience is a plus.
具备数据驱动思维和分析能力;有项目管理或市场营销相关实习经历者优先。
招聘要求:
Job Description:
职位描述:
1.Collect and analyze internal and external market, customer and competitive intelligence across product lines (voice of customer, market and competition landscape, campaign performance data); consolidate findings into regular reports and actionable insights to support market segmentation, NPI launch and marketing decision-making.
收集并分析相应产品线相关的内部及外部市场、客户及竞争情报(包括客户反馈、市场及竞争格局、营销活动绩效数据);整理分析结果并形成定期报告及可执行洞察,支持市场细分、新产品导入(NPI)及市场决策。
2.Support the design and delivery of integrated campaigns by integrating global and local content assets and orchestrating the online-and-offline channel matrix (official-site landing pages, WeChat/EDM, webinars and offline milestone events); work closely with global and local cross-function teams (product, sales, service and digital) and support day-to-day marketing operations.
支持整合营销活动的设计与执行,整合全球及本地内容资源,并统筹线上线下渠道矩阵(官网落地页、微信公众号/EDM、线上研讨会及重要线下活动);与全球及本地跨职能团队(产品、销售、服务及数字化团队)紧密合作,并支持日常市场运营工作。
3.Support the execution of digital marketing and e-commerce plans across product lines and service offerings, driving online lead generation, conversion and repurchase across the digital funnel.
支持相应产品线及服务业务相关的数字营销和电商计划执行,推动数字化营销漏斗中的客户线索获取、转化及复购。
4.Development plan: Year 1 focuses on marketing intelligence and campaign execution support to build product, market and marketing-process fundamentals; Year 2 extends to co-owning a dedicated campaign or product line with measurable funnel KPIs, and taking greater ownership in campaign design and cross-function project coordination.
发展计划:第一年重点参与市场情报分析及营销活动执行支持,建立对相应产品、市场及营销流程的基础认知;第二年逐步共同负责特定营销项目或产品线,以可量化的营销漏斗KPI为目标,并承担更多营销活动设计及跨职能项目协调职责。
Requirements:
职位需求:
1.Master's degree in Biological Sciences, Biotechnology, Biochemistry, Biochemical Engineering, or a related discipline (marketing-related background is a plus); understanding of biotechnology and biopharmaceutical manufacturing processes; expected graduation in 2027.
生物科学、生物技术、生物化学、生物工程或相关专业硕士学历(具备市场营销相关背景者优先);了解生物技术及生物制药生产工艺流程;2027届毕业生。
2.Strong interest and aptitude in marketing analysis and integrated marketing, including market research and content marketing; passionate about creative ideas and able to quickly learn and apply new AI tools in daily marketing activities; experience in AI applications is a plus.
对市场分析及整合营销具有浓厚兴趣和潜力,包括市场调研及内容营销;富有创新思维,能够快速学习并将新兴AI工具应用于日常市场工作;具备AI应用经验者优先。
3.Ability to interface with both internal cross-functional teams and external customers as part of a solutions-based approach.
具备与内部跨职能团队及外部客户沟通协作的能力,能够基于解决方案导向开展工作。
4.Proficient in English and Chinese communication, with strong writing and presentation skills.
具备良好的中英文沟通能力,并拥有优秀的书面表达及演示汇报能力。
5.Self-motivated, detail-oriented, fast learner, and willing to travel.
具备较强的自驱力,注重细节,学习能力强,并能够接受出差安排。
6.Data-driven and analytical mindset; project management and marketing internship experience is a plus.
具备数据驱动思维和分析能力;有项目管理或市场营销相关实习经历者优先。
公司介绍
思
思拓凡生物科技(杭州)有限公司
思拓凡生物科技(杭州)有限公司,成立于2007-03-26,位于浙江,法定代表人:吴军,登记状态:存续,注册资本1800万美元,公司类型:港澳台资