Creator & Agency Partnerships Identify and engage overseas influencers, UGC creators, and content partners for our toy and celebration lines, including seasonal products such as Halloween decorations. Evaluate partners based on audience relevance, content quality, brand fit, and cost; negotiate deliverables, fees, timelines, and usage rights within approved budgets. Manage external agencies when needed, coordinating briefs, budgets, deliverables, and performance. 2. Campaign Execution Coordinate creator collaborations from outreach through sample shipments, briefs, contracts, payments, content reviews, and publishing. Maintain strong partner relationships and identify opportunities for ongoing collaboration. 3. Content Process Support Support content planning, trend research, creative briefs, and production coordination for creator campaigns and wider brand content. Maintain content calendars and delivery trackers; consolidate feedback and follow up on revisions. Organize content assets and usage permissions, supporting reuse across social media, e-commerce, and paid advertising. 4. Performance & Process Improvement Track content delivery, reach, views, engagement, and cost efficiency; monitor conversions where reliable tracking is available. Maintain creator databases and campaign reports, using insights to improve partner selection, content, and workflows.