Lancôme Product Marketing Intern COMMERCIAL • Contribute to successful mega trade promotional campaigns by collaborating with the commercial & marketing team on retail strategies, in-store displays, and promotional activities. • Conduct market research, analyze sales data, and monitor retail trends to identify opportunities for growth and optimize product placement. • Collaborate with retail partners to maximise brand awareness & drive sales by presenting actionable insights derived from sales data and retail in-market trends. MARKETING ANIMATION • Assist in the development and implementation of brand animation campaigns (CNY, Holiday) and prepare reports to evaluate campaign effectiveness. • Create consumer-centric marketing materials that align with consumer needs and with brand identity to facilitate POS transactions • Conduct market research and competitive analysis to identify consumer insights, market trends, and growth opportunities for our brands. DIGITAL • Work cross-functionally to craft CRM campaigns & communication assets that resonate with consumers and align with brand objectives, ensuring a seamless customer experience. • Collaborate with external vendors to execute CRM campaigns (eg. automated customer lifecycle communications) across multiple channels, to improve customer journeys and enhance customer retention rate. Your profile • University student from any discipline, Business and Marketing would be an advantage (Fresh graduates are welcome) • Authorized to work in Mainland China without working VISA sponsorship • Able to take semester deferral for this full-time internship (3 months) • Proficient in English, Cantonese, Mandarin • Self-motivated, passionate and with excellent interpersonal skills • Strong communicator and team player, with autonomy to manage complexity and ad-hoc tasks • Proficient in Microsoft Excel & Powerpoint skills;