POSITION OVERVIEW: The Product Application Engineer (PAE) serves as the technical bridge between customers and our internal R&D teams. You will partner with sales, marketing, and R&D to deliver tailored technical solutions, resolve customer system-level challenges, and drive design-in wins that turn our chips into commercial successes. What You Will Gain Direct exposure to end customers and real-world application scenarios — a full-stack view from chip-level principles to system-level deployment. Growth at the intersection of technology and business: building solution design, customer communication, and project execution skills KEY RESPONSIBILITIES: Technical Customer Support: • Promote ICS portfolio to our customers’ technical community alongside sales, marketing, and/or channel partners • Lead design-in efforts, from the technical perspective, for key customers once a project intersection point is identified • Analyze customer requirements, design schematics, and troubleshoot system-level issues • Assist in developing reference designs, application notes, and simulation models (e.g., SPICE, SIMPLIS) to accelerate customer design cycles • Provide post-sales technical support Collaboration with Cross-Functional Teams: • Work with product marketing manager to identify customer targets based on existing product portfolio, R&D roadmap plans, and end customer’s end equipment / business size; drive demand creation and follow up opportunities progress through customer whole design cycle. • Support sales teams with technical training, product presentations, and competitive analysis. • Work with R&D to translate customer feedback into product improvement or new feature development. Product Demonstration & Validation: • Conduct hands-on lab testing, bench evaluations, and failure analysis for customer prototypes. • Validate product performance against industry standards and customer-specific requirements. Documentation & Training: • Create technical collateral, including whitepapers, FAQs, and troubleshooting guides. • Deliver webinars and workshops to educate customers and distributors. SKILLS /COMPETENCIES • Bachelor's degree (Master's preferred) in Electrical Engineering, Power Electronics, Microelectronics, or a related field. • Ability to read and interpret schematic diagrams; basic familiarity with circuit simulation tools (SPICE, SIMPLIS, LTspice, MATLAB). • Basic understanding of semiconductor device physics and strong circuit analysis skills. • Familiarity with PCB layout best practices and EMI/EMC concepts is a plus. • Hands-on experience with lab equipment (oscilloscopes, thermal analyzers) is a plus. • Excellent communication, presentation, and technical documentation skills; ability to manage multiple tasks. • Fluent in written and spoken English and Chinese; able to work effectively in cross-cultural teams. • Bonus: exposure to industrial or automotive power systems; familiarity with DC-DC power management and signal chain devices (op-amps, switches, ADC/DAC).