To own the creation and execution of brand plans to deliver specific business targets, aligned to the business Blueprint. Understand brand business strategy and target, social platform principle, consumer insight, to translate brand content to content strategy and lead media to achieve brand content seeding objective. Key Outputs: Know business inside out: fully on top of multiple internal and external brand performance metrics. Able to communicate knowledgeably and rapidly reasons for brand's performance to a variety of stakeholders (and develop actions plans accordingly - see below) Drive development of brand content strategy, cooperate with medical and science department, translate brand story into content in social media and maximize brand story impact, through social media platform. Providing insights to define the key role in defining the brand targets, net sales, market share of business opportunity. Participating in preparing key strategic inlcuding brand position, communication plan and channel strategy. Medical background, cooperate with medical and science, to translate brand scientific advantage to consumers. Design and execute brand content strategy landing on social media. Improve consumer experience and content advertising efficiency based on Digital data analysis. Familiar with social media especially little red book/ticktok logic and execution methodology, provide solution based on brand challenge and opportunity. Has experience of independently manage brand, demonstrates the potential to independently manage product launches across both retail and medical channels. In charge of social media PFME plan and execution，optimize execution journey to drive up final conversion. Strong ownership to lead various cross-functional teams – Sales, CDT Global, CMI, Legal, CA, GA and externally with local support agencies such as social, media, brand campaign and activations across channel. Learn and understand the WHO Code, China Code, Nestle Instruction and Wyeth Nutrition China Policy and Procedure on the Marketing of Breast-milk Substitutes, as well as comply with business process and code of conduct, strictly adhering to all the requirements of related Wyeth Nutrition Policy and Procedure in development and implelatation of business activities. Meanwhile, actively attend and participate in various forms of code compliance trainings and pass tests. Key Experiences: Bachelor degree and above, major in Medical, Nutrition, or Food Science At least 6~7 years experiences of medical content, brand content and social content Minimum 5 yrs experience in similar category and similar sized brands. Experience of all core Nestlé Marketing competencies - brand planning, communications development, financial planning, budget management, analytical skills Creative and strategic thinking Understand P&L levers and devise action plans to move different measures Strong cooperation and communication skill for multi-function working process Successful experiences on leading cross functional teams to deliver multi-SKU/multi-brand initiatives Effectively prioritise workload