As a HSU FU CHI Marketing Management Trainee, you will gain comprehensive exposure across different functions within the Marketing organization, developing a holistic understanding of brand management, consumer insights, product innovation, and integrated marketing. Through hands-on involvement in business projects and close collaboration with cross-functional teams, you will help shape brand growth while developing the capabilities to become a future marketing leader. What You Will Do 1. Develop a deep understanding of HSU FU CHI's brands, consumers, and market dynamics through rotations across different marketing functions and exposure to diverse business initiatives. 2. Leverage consumer research, market insights, and business analytics to identify emerging trends, uncover growth opportunities, and support product innovation and portfolio optimization. 3. Contribute to the development of brand and consumer engagement strategies, translating consumer needs and market insights into impactful marketing initiatives. 4. Participate in new product development and innovation projects, supporting concept creation, product enhancement, and go-to-market planning. 5. Support the planning and execution of integrated marketing campaigns while collaborating with cross-functional teams including Sales, Channel Development, Consumer Insights, and external partners to drive business results and strengthen brand equity. What You Will Gain 1. Comprehensive exposure to brand management, product innovation, consumer insights, and integrated marketing. 2. Hands-on experience across multiple marketing functions within one of China's most iconic confectionery brands. 3. Opportunities to work closely with cross-functional teams and contribute to real business challenges. 4. Development of your strategic thinking, consumer-centric mindset, and leadership capabilities. 5. A strong foundation for a long-term career in Marketing and Brand Management. Requirements 1. Full-time graduates (2026 or 2027 graduates) with bachelor's degree or above. 2. Strong interest in Marketing. 3. . Innovative with strong business and consumer insight. 4. Strong learning agility, teamwork spirit, communication skills, results-oriented working style, and leadership potential.