MAIN RESPONSIBILITIES • Brand Asset Management: You will assist Corporate Branding manager to manage the corporate brand, including but not limited to corporate brand assets, brand and marketing content for all communication and internal design activities, and corporate communication collaterals. • Media Relationship: You will help pursue strategic public relationship and media partnerships and collaborations to promote company’s presence. • Event Coordination: You will support online and offline events, including but not limited to webinar, livestreaming, forum • Campaign Management: You will drive consistent strong measurable results and manage marketing pipeline generation, including managing campaigns from concept to ROI analysis. • Content Creation and Social Media Optimization: You will participate in organizing the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote Labbrand Group via diverse social media channels. • Industry Trend Analysis: You will be exposed to the industry knowledge and trend timely within the team to keep the team stay forefront of the branding. REQUESTED COMPETENCIES General Competencies: • Extensive experience in using AI; • Excellent English skills, Strong writing skills in both Chinese and English for creative content creation. • Knowledge in digital marketing tools; • Good sense of aesthetics, design or art background is a plus; • Quality acumen with an attention to details; • Excellent communication and organizational skills, good business sense.