We are seeking an experienced and data-driven Global Paid Media Manager to join our dynamic marketing team of WorldFirst. The successful candidate will play a pivotal role in planning and executing user acquisition strategies through various paid advertising channels to drive user growth and overall brand awareness globally. This is an excellent opportunity for a passionate digital marketer to make a significant impact on our global expansion. Key Responsibilities: 1. Develop and implement global paid media strategies for WorldFirst brand across global platforms such as Google Ads, Meta, TikTok, etc, as well as mainstream advertising platforms in China, such as Xiaohongshu, WeChat, Baidu, Douyin, etc., to achieve global user acquisition targets. 2. Manage agencies, optimize campaigns daily to maximize ROI, monitor advertising budgets, ensuring cost-effectiveness and efficient allocation of resources across campaigns. 3. Utilize data analytics tools to track, report, and analyze campaign performance; conduct market research and audience analysis to optimize targeting strategies 4. Planning and execution of A/B tests to enhance campaign performance 5. Collaborate with internal teams (e.g., creative, content, product, and regional marketing) to ensure campaign alignment with overall marketing objectives and brand messaging.