Nestlé Mom & Baby Nutrition portfolio (including leading brands 能恩 NAN, 惠氏 S-26, illuma) is Taiwan's largest Infant Nutrition business, trusted by parents for science-based nutrition and continuous innovation. Join our fast-growing Digital Marketing & CRM Team, where you'll play a key role in shaping customer experiences and driving engagement. As an Assistant CRM Manager, you will own the customer journey for Infant Nutrition, focusing on lead generation, brand communication, digital media, and member lifecycle management—from recruitment to retention—to maximize customer lifetime value. In this role, you will develop and execute CRM strategies, monitor and optimize owned media performance, and collaborate with cross-functional teams and agencies to ensure best-in-class execution. Your work will be critical in driving lead performance and membership monetization through effective CRM operations and data-driven decision-making. You will design and manage digital communication journeys, define key customer touchpoints, and elevate member engagement across channels. By identifying insights and uncovering opportunities, you will recommend and deploy digital solutions—spanning media, platforms, and martech—to deliver measurable business impact and support overall performance targets. Key Responsibilities 1. Performance Marketing & Communication Optimization - Plan, execute, and optimize performance‑driven digital campaigns across paid and owned media to achieve lead generation and conversion targets. - Track key metrics (CPL, CPA, CTR, CVR) to improve media efficiency and campaign ROI. - Integrate paid and owned media communications to enhance lead quality, conversion rates, and customer lifetime value. 2. Data Analytics & Attribution - Use GA4 for cross‑platform tracking (E‑commerce, brand site, social) to assess CAC and LTV. - Work with internal data teams to monitor performance, make data‑driven adjustments, and refine CRM programs. - Analyze customer journeys to identify opportunities that improve acquisition and engagement outcomes. 3. Website & Advertising Optimization - Collaborate with agencies on media planning and campaign execution. - Optimize website structure, landing pages, and content to improve UX, SEO, SEM, and overall conversion performance. - Use data insights to refine traffic acquisition and advertising strategies. 4. Cross‑Functional Collaboration - Partner with marketing, design, engineering, and sales teams to drive lead generation and customer retention. - Translate technical requirements into clear, actionable marketing initiatives. To succeed in the role the following experience and competencies will be essential - Bachelor’s degree in Business Administration, Marketing, Statistics, Digital Marketing, or a related field. - Minimum 5 years of digital marketing experience, preferably in FMCG or similar industries. - Strong relationship‑building skills with both internal stakeholders and external partners. - Data‑driven, goal‑oriented mindset with a competitive, results‑focused attitude. - Excellent time management skills with the ability to prioritize effectively in a fast‑paced environment. - Strong analytical and logical thinking skills, with hands‑on experience leveraging data for paid and owned media optimization. - Proven track record in developing and executing successful digital marketing campaigns, CRM programs, or media efficiency improvements. - Strong multitasking, problem‑solving, project management, and active learning capabilities. - High adaptability to industry changes and resilience when facing challenges or setbacks. - Proficient in Microsoft Office, especially Excel and PowerPoint. - Familiarity with Google Analytics (GA4), marketing automation tools, and CRM platforms. - Candidate with less experience will be considered as Executive.