Marketing Executive 營養行銷襄理当面告知

雀巢(中国)有限公司
2026-11-15 19:50:56
社招本科

岗位详情

地区:

台北市

专业要求:

食品卫生与营养学工商管理市场营销

岗位职责:

Nestlé Health Science is a unique business within one of the world's largest global groups, with a legacy of decades in scientific research and innovation. We are more than 11,000 colleagues worldwide, united by the belief that advanced nutritional solutions can transform healthcare and improve lives. Our mission is to redefine the role of nutrition in modern medicine. Through significant and sustained investment in research and clinical development, we collaborate closely with healthcare professionals to drive evidence-based approaches that elevate standards of care. Our solutions not only support patient recovery and well-being, but also shape how medical communities integrate nutrition into treatment and prevention strategies. As part of Nestlé Health Science, you will influence both global and local medical marketing strategies, translating cutting-edge science into impactful programs that resonate with healthcare professionals and patients alike. Your work will help advance the understanding of nutritional therapy and its role in improving health outcomes worldwide. Joining us means contributing to a global organization where scale, science, and strategy converge—making meaningful impact in healthcare, and shaping the future of nutrition on a global stage. Roles & Responsibilities: As a brand owner, you will lead the assigned categories by developing and executing integrated marketing strategies across ATL, BTL, digital, and HCP (Healthcare Professional) channels. You will drive category growth through a combination of strategic planning, operational excellence, and close collaboration with cross-functional teams, salesforce, agencies, and global counterparts. Your scope of responsibility includes: Strategic Marketing & Execution: Develop, implement, monitor, and evaluate integrated marketing strategies to achieve category objectives. Ensure alignment of media planning, consumer activations, PR communications, digital initiatives, and HCP engagement with overall business goals. Medical & HCP Engagement: Plan and execute medical activities, including academic conferences, seminars, patient support activities and educational programs, to maximize HCP engagement and brand credibility. Collaborate closely with the sales team to design impactful healthcare projects that support sales objectives. KOL & Expert Panel Management: Build and maintain strong relationships with medical KOLs and expert panels to enhance brand professionalism and scientific reputation. Portfolio & Product Launch Management: Oversee product portfolio, prepare and execute new product launches, ensuring readiness across all channels. Budget Planning & Optimization: Own category budget planning, allocation, and tracking. Optimize the use of financial and resource investments to maximize ROI and business impact. Market & Competitive Intelligence: Monitor market trends, competitive dynamics, and customer insights. Identify business opportunities, adjust strategies proactively, and ensure sustainable growth. Cross-functional & Global Collaboration: Lead cross-functional projects and ensure seamless coordination with internal teams, external agencies, and global stakeholders to achieve targets and deliver measurable results. Performance & Reporting: Track category performance, monitor sales and financial metrics, and provide actionable insights to support strategic decisions. More brand information: https://www.nestlehealthscience.com.tw/ What will make you successful: - Bachelor's degree in Marketing, Business, Nutrition or related disciplines. - Nutritionist certification or equivalent qualifications is highly preferable. - Minimum 5 years of experience in brand management, marketing, trade marketing, or sales; experience in MNCs, OTC, FMCG, or healthcare/nutrition industries is highly desirable. - Strong knowledge of nutrition and medical principles, with experience developing HCP-facing materials, including clinical studies, scientific papers, detailing content, and seminar programs. - Proven experience working in matrix organizations and managing multi-disciplinary business projects. - Demonstrated success in brand building and marketing strategy, grounded in consumer and healthcare insights, with strong business acumen. - Strategic thinker with visionary leadership, capable of guiding cross-functional teams and driving results in complex environments. - Excellent communication and presentation skills in both English and Chinese, with the ability to convey complex medical and scientific concepts clearly. - Experience in resource optimization, and portfolio management is an advantage.

招聘要求:

Nestlé Health Science is a unique business within one of the world's largest global groups, with a legacy of decades in scientific research and innovation. We are more than 11,000 colleagues worldwide, united by the belief that advanced nutritional solutions can transform healthcare and improve lives. Our mission is to redefine the role of nutrition in modern medicine. Through significant and sustained investment in research and clinical development, we collaborate closely with healthcare professionals to drive evidence-based approaches that elevate standards of care. Our solutions not only support patient recovery and well-being, but also shape how medical communities integrate nutrition into treatment and prevention strategies. As part of Nestlé Health Science, you will influence both global and local medical marketing strategies, translating cutting-edge science into impactful programs that resonate with healthcare professionals and patients alike. Your work will help advance the understanding of nutritional therapy and its role in improving health outcomes worldwide. Joining us means contributing to a global organization where scale, science, and strategy converge—making meaningful impact in healthcare, and shaping the future of nutrition on a global stage. Roles & Responsibilities: As a brand owner, you will lead the assigned categories by developing and executing integrated marketing strategies across ATL, BTL, digital, and HCP (Healthcare Professional) channels. You will drive category growth through a combination of strategic planning, operational excellence, and close collaboration with cross-functional teams, salesforce, agencies, and global counterparts. Your scope of responsibility includes: Strategic Marketing & Execution: Develop, implement, monitor, and evaluate integrated marketing strategies to achieve category objectives. Ensure alignment of media planning, consumer activations, PR communications, digital initiatives, and HCP engagement with overall business goals. Medical & HCP Engagement: Plan and execute medical activities, including academic conferences, seminars, patient support activities and educational programs, to maximize HCP engagement and brand credibility. Collaborate closely with the sales team to design impactful healthcare projects that support sales objectives. KOL & Expert Panel Management: Build and maintain strong relationships with medical KOLs and expert panels to enhance brand professionalism and scientific reputation. Portfolio & Product Launch Management: Oversee product portfolio, prepare and execute new product launches, ensuring readiness across all channels. Budget Planning & Optimization: Own category budget planning, allocation, and tracking. Optimize the use of financial and resource investments to maximize ROI and business impact. Market & Competitive Intelligence: Monitor market trends, competitive dynamics, and customer insights. Identify business opportunities, adjust strategies proactively, and ensure sustainable growth. Cross-functional & Global Collaboration: Lead cross-functional projects and ensure seamless coordination with internal teams, external agencies, and global stakeholders to achieve targets and deliver measurable results. Performance & Reporting: Track category performance, monitor sales and financial metrics, and provide actionable insights to support strategic decisions. More brand information: https://www.nestlehealthscience.com.tw/ What will make you successful: - Bachelor's degree in Marketing, Business, Nutrition or related disciplines. - Nutritionist certification or equivalent qualifications is highly preferable. - Minimum 5 years of experience in brand management, marketing, trade marketing, or sales; experience in MNCs, OTC, FMCG, or healthcare/nutrition industries is highly desirable. - Strong knowledge of nutrition and medical principles, with experience developing HCP-facing materials, including clinical studies, scientific papers, detailing content, and seminar programs. - Proven experience working in matrix organizations and managing multi-disciplinary business projects. - Demonstrated success in brand building and marketing strategy, grounded in consumer and healthcare insights, with strong business acumen. - Strategic thinker with visionary leadership, capable of guiding cross-functional teams and driving results in complex environments. - Excellent communication and presentation skills in both English and Chinese, with the ability to convey complex medical and scientific concepts clearly. - Experience in resource optimization, and portfolio management is an advantage.

公司介绍

雀巢(中国)有限公司

雀巢(中国)有限公司

5
雀巢(中国)有限公司,成立于1995-11-21,位于北京,法定代表人:马凯思(KAIS MARZOUKI),登记状态:存续,注册资本352535.35万人民币,公司类型:外企独资

公司信息:


公司名称:雀巢(中国)有限公司


公司类型:


公司性质:--


公司地点:北京市市辖区北京市朝阳区望京街8号院利星行广场B座大厦9层


公司规模:--


涉及领域:--


公司网址:北京市市辖区北京市朝阳区望京街8号院利星行广场B座大厦9层